The following interview of Christie Peacock was conducted at the February 2019 launch of the CGIAR Antimicrobial Resistance Hub, which is integrating research and development efforts in tackling antimicrobial resistance and is located at the Kenya-headquartered International Livestock Research Institute (ILRI). Christie Peacock is the founder and chair of Sidai Africa Ltd, a Kenyan company that provides livestock services and crop inputs to farmers across the whole of Kenya. Started seven years ago, this social enterprise now reaches about 300,000 farmers on a regular basis, providing them with high-quality services, training and products. On antimicrobial resistance challenges: we assessed the quality of some antibiotics on the market in Kenya and found that at least 30% were substandard and under-strength. Without knowing how to use the drugs properly, many farmers underdose their animals or don’t treat the animals for the period of time required for the drug to work. On selling livestock services: we work hard to convince livestock farmers and herders to use the right product for the right ailment, to use the product correctly and then to wait to see the results of that treatment. We conduct and support a lot of training and support lead farmers who demonstrate good practice that can be witnessed by their friends and neighbours.